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Chapter 5 : Interpretive Media Development
Friday, 19 October 2012 | 06:54 | 0 comments
Interpretive Media Development is refers to efforts to directly improve the media in a society. Media development involves effectively creating, altering and manipulating to physical space or environment in order to facilitate connections between the audience and resource meanings. Media Development also involved journalist training and education, media literacy training and digital media training and integration. Student are need to be noticed each of the subtopic in this chapter and learn more to make them understand.
Interpretive Media Tools-

1. Electronic Media

  • It also known as a 'broadcast media', transmit their information electronically and comprise television, film and radio, movies, CD's, DVD's and some other devices like cameras and video consoles
2. Print Media
  • Use a physical object as a means of sending their information, such as newspaper, magazines, brochures, newsletters  books, leaflets and pamphlets


Media Function and Structure
  • The media plays a common-carrier role
  • Acting as the public representative
  • Socializing People
  • Providing a Political Forum


Media Structure
  • An interpretive media product presents an organized structure or framework (conceptual and spatial) of tangible/ intangible links.


Media For Application Concepts
  • Applies the elements of the 'Interpretive Equation' which is by:
  1. Knowledge of the resource
  2. Knowledge of the audience
  3. Appropriate techniques in two equally important integrated layers to create interpretive opportunities.


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