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Chapter 5 : Interpretive Media Development
Friday, 19 October 2012 | 06:54 | 0 comments
Interpretive Media Development is refers to efforts to directly improve the media in a society. Media development involves effectively creating, altering and manipulating to physical space or environment in order to facilitate connections between the audience and resource meanings. Media Development also involved journalist training and education, media literacy training and digital media training and integration. Student are need to be noticed each of the subtopic in this chapter and learn more to make them understand.


Interpretive Media Tools-

1. Electronic Media

  • It also known as a 'broadcast media', transmit their information electronically and comprise television, film and radio, movies, CD's, DVD's and some other devices like cameras and video consoles
2. Print Media
  • Use a physical object as a means of sending their information, such as newspaper, magazines, brochures, newsletters  books, leaflets and pamphlets


Media Function and Structure
  • The media plays a common-carrier role
  • Acting as the public representative
  • Socializing People
  • Providing a Political Forum


Media Structure
  • An interpretive media product presents an organized structure or framework (conceptual and spatial) of tangible/ intangible links.


Media For Application Concepts
  • Applies the elements of the 'Interpretive Equation' which is by:
  1. Knowledge of the resource
  2. Knowledge of the audience
  3. Appropriate techniques in two equally important integrated layers to create interpretive opportunities.

Chapter 4 : Interpretive Talk and Presentation Technique
| 06:42 | 0 comments
The INTERPRETIVE TALK  is prepared formal presentation delivered in person, usually to stationary audience. The interpretive talk provides a basic formal for presenting audiences with opportunities to form their own intellectual and emotional connections with the meanings of a resource without relying on a strong integration of media, demonstration, or resources immersion. In this chapter, student is required to talk using 2 way which is communication structure and slide talks

Resource meanings may focus on the personal relevance or the national significance of a site and help guide the visitor towards and understanding or empathy regarding the importance of a place, object, person or event.


Personal

  • Interpretive Talk
  • Side Talk 

Chapter 3 : Interpretive Technique and Media
| 06:37 | 0 comments
In this chapter, we will study about  Interpretation Technique & Media that include Role, Function, Characteristics, the strengths & weaknesses of interpretive technique & media.

It's also contains introduction of media, elements in a media, types of media ( audiovisual product, museum exhibits, wayside exhibits, publication, personal services )

Student also given a task that is decided into a few group to present each subtopic in front of lecturer and they need to explain more about the subtopic as given.


Interpretive is techniques that assists audiences through communication media in making both emotional and intellectual connection with RESOURCES.


Media is medium through which a message is transmitted to its intended audience, such as print media or broadcast (electronic) media


Role of Interpretive Technique & Media

  • To effectively facilitate understanding in communication between people
  • To converts messages that can be expressed in other media that equivalent in others understanding
  • To make audience feel and understand the message or information given though the interpreter is not there and still have communication process.

Characteristic of Interpretive Media
  • Greater freedom of participation level and exposure
  • More options for interpretive effectiveness
  • Provide access to unseen time and space
  • Not easily adjustable

Examples of Interpretive Media
  • Roadside Exhibit
  • Signs
  • Interactive Station
  • Visitor Centre

Chapter 2 : Knowledge Resource and Visitor
| 06:31 | 0 comments
Knowledge of Resources and Visitors is already covers about importance of resources interpretation, apply appropriate method in collecting information of resources information and visitor interpretation. Student also need to learn about "W" "H" question, that is What, Who, Why, When, Which, Will, How and others. 


Example, Method in collecting visitor information is include observation, informal interview, survey, visitor comment cards and others. As the conclusion in this chapter, students must reviewing and do a revision to make them more understand about this chapter.


Importance of Visitor's Interpretation-

  • Growing interest and demand to search for information/ education
  • Support the requirement for outdoor learning
  • Gain awareness and involvement in conservation

Understanding the audience-
  • Understanding of how visitors learn and remember information in a recreational learning environment
  • 'FUN' We learn  because we want to, and the process of learning and discovery gives us pleasure

Method in collecting Visitor's Information-
  • Observation
  • Informal interviews
  • Face to face interview
  • Survey
  • Survey (mail)
  • Telephone survey or interview
  • Web-based survey
  • Visitor comment card
  • Exit Survey

Types of Visitor Information to collect-
  • Origin of visitor
  • Purpose of visit
  • Accommodation
  • Length of stay & length of journey
  • Repeat visitation
  • Participation in activities

Chapter 1 : Interpretation Foundation
| 06:09 | 0 comments
Visitor Interpretation Services (VIS)
covers the basic concepts and application of interpretation services in tourist and visitor attraction. It's contains the principles, competencies, methodologies and planning elements in interpretation services for visitors and tourist.


Students are required to plan and accomplish interpretation assignment and project. To ensure successful implementation of this course, the execution of teaching and learning process has to be flexible.


Interpretation is an attempt to create understandings.


Interpreter- When most people hear the word interpreter they think of someone who translate the meaning of one language into another.


Qualities of Interpretation:
1. Make it Enjoyable
2. Make it Relevant
3. Make it Organized
4. Make it Thematic
5. Make it Intriguing
6. Creating Connection


Skills that Interpreters need:
1. Visualizing the components
2. Knowledge of the resources
3. Knowledge of the audience
4. Appropriate techniques
5. Delivery skills sources